Keep Calm and Test the Hypothesis. 2 Minutes to See Why

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2 Responses

  1. Wonderful thoughts. The successful business applies the scientific method, every time.

  2. Love these two minute blurbs. Qualitative tests using customer development are great, and combining them with quantitative experiments is excellent.

    But what happens *before* testing to inform our hypotheses? Do we pull hypotheses out of thin air? Or do we get out of the building to observe, converse, and learn before we speculate about our business model?

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