Love these two minute blurbs. Qualitative tests using customer development are great, and combining them with quantitative experiments is excellent.
But what happens *before* testing to inform our hypotheses? Do we pull hypotheses out of thin air? Or do we get out of the building to observe, converse, and learn before we speculate about our business model?
[…] fields flew by on the interstate I listened as Dave described how he translated his vision into a series of hypotheses and mapped them onto a business model canvas. He believed that local moves could be solved cheaply and efficiently through local social […]