Time For Founders School

Having a film crew in your living room for two days is something you want to put on your bucket list.

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With a ~$2 billion endowment the Kauffman Foundation is the largest non-profit focused on entrepreneurship in the world. Giving away $80 million to every year (~$25 million to entrepreneurial causes) makes Kauffman the dominant player in the entrepreneurship space.

Kauffman just launched Founders School – a new education series to help entrepreneurs develop their businesses during the startup stage by highlighting how startups are different from big companies. After weeks honing the script and days of filming, I’m honored to present the “Startups” section of Founders School.

And I’m in good company – also in the series is Noam Wasserman of Harvard teaching Founder’s Dilemmas, Craig Wortmann University of Chicago covering Entrepreneurial Selling, Peter McDermott helping understand Intellectual Property, and Nathan Gold offering how to give Powerful Presentations.

These videos are not only great tutorials for founders but also provide educators another source of well produced and curated resources.

These “Startup” videos are a great general purpose companion to my “How to Build a Startup” lectures on Udacity.

And you get a tour of my living room…

Startups” introduction is here

Module 1, What We Know About Startups

  • 0:17: A Startup is not a smaller version of a large company
  • 0:45: The definition of a startup
  • 1:53: Types of Startups
  • 2:18: Startups in an Existing Market
  • 3:10: Startups in a New Market
  • 4:31: Startups in a Resegmented Market
  • 5:28: Startups in a Clone Market

Module 2, Startups Versus Big Companies

  • 0:43: Business Plans versus Business Models
  • 1:46: The Differences: Accounting, Engineering & Sales
  • 2:21: Accounting Metrics in a Large Company vs. Metrics that Matter in a Startup
  • 3:35: Job Titles in a Large Company can Sink a Startup
  • 6:07: Engineering: Waterfall Development in a Large Company vs. Minimum Viable Product in a Startup

Module 3, The Lean Method

  • 0:50: There are No Facts Inside Your Building — Get Outside
  • 1:28: Using the Business Model Canvas
  • 1:49: Use Customer Development to Test Your Hypotheses
  • 2:44: What is a Pivot?
  • 4:24: No Business Plan Survives First Contact with Customers

Module 4, Building Your Startup

  • 0:41: Don’t outsource Customer Discovery
  • 1:33: How to build your startup
  • 2:48: How to building your team
  • 3:15: Look for overlapping skill sets and complementary temperaments

Module 5, Pivot or Proceed, How to Decide

  • 0:33: Is there Product-Market Fit?
  • 1:00: Most startups fail
  • 1:20: Adopt a mindset of learning
  • 1:27: Proceed, pivot or restart

The second half of the “Startups” series is coming in March.

Go watch Founders School now.

Listen to the blog post here [audio http://traffic.libsyn.com/albedrio/steveblank_hplewis_140128_FULL.mp3]

Download the podcast here

13 Responses

  1. We live in the 2nd renaissance of the technology business. There has never before been as much concurrent innovation on the planet as there is today.

    Fuelled partly by the ready availability of private and institutional venture investment, partly by innovation infrastructure, but crucially because we are getting better at the innovation model, thanks to people like Steve and Eric and thousands of others spreading the word.

    A wonderful time to be in technology and look forward to part 2 in the series.

  2. Steve the startup Guru always ahead!
    Are these giants M&M the secret of you energy?

  3. Steve, Trying to open video by the ‘Stsrtup’ link and it says the video is private. Is this how its intended?

    Thank you, Sergei


  4. What an effort and great result. Congrats on getting through it.

  5. Just fantastic. Thanks again for your generosity

  6. Tnx, to you Steve. I putted this material in my everyday reading list post for russian first time entrepreneurs – http://getstart.me/podborka-statei-28jan/

  7. Steve – Many thanks to you and your team for again leading the way with another fine contribution to the startup community knowledge base. These will serve founders well. All five modules are valuable as a summary introduction and companion to the very big ideas in your Udacity series. They could serve to start meaningful conversations and focus the founding team on meaningful activities and meaningful metrics from the start. A salute to the Kauffmann Foundation team as well for their vision, focused action, team building, and financial investments in this knowledge base development. Well done!

  8. Ha, having a house as beautiful as yours is also something to put on the old bucket list 😉

  9. Thank you for your time and effort Steve! No doubt these videos will be a go to resource for many inspiring entrepreneurs for years to come, just like your blog posts. Many thanks on behalf of the community!

  10. Hi Steve – excellent work, thank you. I’m excited that this is part of a wider slate of videos from thought leaders in the field.

    Re your existing online materials such as Lean LaunchPad, I’m guessing that these videos are positioned for those starting on their entrepeneurship journey, and that they are useful introductory pieces for the more in-depth materials on Lean LaunchPad (and your books)?

    • yes

      • Hello Steve – thank you for your confirmation.

        One thing which strikes me as potentially incredibly beneficial would be an infographic positioning the various elements of the ‘Lean Startup framework’ relative to one another.

        A concern I have is that there is a wealth of material, and maybe there is a need to present visually, that which you are doing through video.

        I fear those new to all this are potentially overwhelmed — not only with an approach which challenges preconceived notions — but also the absence of a roadmap to navigate it all.

        The Business Model Canvas puts everything on one page: do we need to do something similar for the Lean Startup / Lean LaunchPad framework itself?

        If you know of an existing approach, I’d love to hear from you — or anyone else reading this 🙂 Thank you.

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