The most important early customers for your startup usually turn out to be quite different from who you think they’re going to be. He’s Only in Field Service When I was at Zilog, the Z8000 peripheral chips included the new “Serial Communications Controller” (SCC). As the (very junior) product marketing manager I got a call [...]
Filed under: Customer Development, Market Types, Zilog | Tagged: Customer Development, Steve Blank, Tips for Startups | 9 Comments »
Once I recovered from burnout at Zilog, I was working less and accomplishing more. I even had time to find a girlfriend who was a contractor to the company. One of her first comments was, “I didn’t know you even worked here. Where were you hiding?” If she only knew. What’s the Worst that Can [...]
Filed under: Marketing, Technology, Zilog | Tagged: Entrepreneurs, Steve Blank | 20 Comments »
At Zilog I was figuring out how to cope with job burnout. And one of my conclusions was that I needed to pick one job not two. I had to decide what I wanted to do with my career – go back to ESL, try to work for the Customer, or stay at Zilog? While [...]
Filed under: Customer Development, ESL, Family/Career, Zilog | Tagged: Cold War, ESL, Steve Blank | 9 Comments »
If you hang around technology companies long enough, you or someone you know may experience “burnout” – a state of emotional exhaustion, doubt and cynicism. Burnout can turn productive employees into emotional zombies and destroy careers. But it can also force you to hit the pause button and perhaps take a moment to reevaluate your [...]
Filed under: Customer Development, ESL, Family/Career, Zilog | Tagged: Early Stage Startup, Entrepreneurs, Steve Blank | 13 Comments »
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