When I was in my 20’s, I was taught the relationship between marketing and sales over a bonfire. — Over thirty years ago, before the arrival of the personal computer, there were desktop computers called office workstations. Designed around the first generation of microprocessors, these computers ran business applications like word processing, spreadsheets, and accounting. [...]
Filed under: Convergent Technologies, Marketing | 18 Comments »
When I was a young marketer I learned how to listen to customers by making a fool of myself. Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. The OEM Business [...]
Filed under: Convergent Technologies, Customer Development, Technology | Tagged: Customer Development, Customer Discovery, Customer Validation, Early Stage Startup, Entrepreneurs, Steve Blank, Tips for Startups | 11 Comments »
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