I got a call from an ex-student asking me “how do you know when you found product market fit?”
There’s been lots of words written about it, but no actual recordings of the moment.
I remembered I had saved this 90 second, 26 year-old audio file because this is when I knew we had found it at Epiphany.
The speaker was the the Chief Financial Officer of a company called Visio, subsequently acquired by Microsoft
I played it for her and I think it provided some clarity.
It’s worth a listen.
If you can’t hear the audio click here
Filed under: Customer Development |


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Thanks so much for the post with that audio clip. So wonderful that you preserved it. And even more terrific that you’ve shared it with us.
If you need to ask that question, you most certainly have not achieved PMF
Sorry, I didn´t understanding what learning message you would like to pass.