Users, Payers and Multi-Sided Markets

If you can’t see the video click here

4 Responses

  1. Reblogged this on Diane A. Isabelle and commented:
    An excellent use of 2 minutes of your time to understand a multi-sided markets – using Google and their business model.

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  2. The way I like to think about this is that Google Search users *are* paying – with “attention.” And the advertisers are paying *for* that attention. This model has two benefits – one, everyone is paying somehow (i.e., nothing is free), the other is that it tells us what we have to do to increase “revenues” from either set of users.

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  3. Great video and explanation of Multi-Sided Markets, keep up the great work. Indeed, the different revenue models are always required for multiple customer segments.

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  4. Reblogged this on Entrepreneurship Matters.

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