Customer Development in a Diagram

Posted on December 12, 2012 by steve blank

Customer Development in a diagram

Thanks to: Alexis Finch, Sketchnotes / UX Research Consultant @agentfin

Filed under: Customer Development |

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9 Responses

  1. thebusinesstherapist, on December 12, 2012 at 6:26 am said:

    absolutely love it!

    Reply
  2. cristiandemitri, on December 12, 2012 at 7:03 am said:

    Reblogged this on groundbreaking winds and commented:
    A fantastic diagram!

    Reply
  3. Scott Andrews, on December 12, 2012 at 7:37 am said:

    Seems pretty simple. The hard part, having been through it a few times (once on the venture track and several times on the corporate “intrepreneuring” track), is to a) Avoid being enamored with “the idea”, and b) Stay focused enough to carry out the little section on the middle upper right of the diagram, between the building and the test beakers. Steve might have been saying this back when I went through this process under VC funding, and his guidance, but nobody else was: “Who will buy this? Why will they buy it? How will they buy it? What are their other options (i.e. Why might they not buy it?) “. If you can’t answer that, then you either have the wrong idea (go back into the “building”, or just start over with a different idea), or you have the wrong business model. My experience is that there are not really that many business models, or at least not that many that are attractive (i.e. make lots of money and profit), so usually it’s back to “the idea”… Scott

    Reply
  4. George Leopold, on December 12, 2012 at 8:27 am said:

    Steve, may we post?

    Happy Holidays,
    George

    George Leopold

    Executive Editor
    EE Times
    george.leopold@ubm.com
    202-746-0611
    Twitter: @gleopold1
    EE Times

    [cid:image001.gif@01CDD85B.A30B4220]

    Reply
  5. Jason Ma, on December 12, 2012 at 8:31 am said:

    Steve, re my upcoming article on student entrepreneurship, will you write me a pithy paragraph or few lines as discussed? Cheers, Jason Ma

    Sent from my iPad

    Reply
  7. Apps Developer, on December 18, 2012 at 12:27 am said:

    Wow. Going to put this on our office wall.

    Reply

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