I’ve followed your work for a while and have a deep appreciation for it. My company Satarii is a consumer product startup and we’ve just launched a crowdfunding campaign on IndieGoGo. There have been some notable successes on these platforms for products recently and we thought it would be an interesting experiment to accelerate our customer development. Our greatest challenge as a consumer product company is cost effectively doing customer development at an early stage. We’d be interested in hearing your thoughts on this, and we’d also be willing to share some details with you about our process as it transpires.