I’ve just met four great startups in the last three days. An Existing Market All four were trying to resegment an “Existing Market.” An existing market is one where competitors have a profitable business selling to customers who can name the market and can tell you about the features that matter to them. Resegmentation means [...]
Filed under: Customer Development | Tagged: Customer Development, Customer Discovery, Early Stage Startup, Entrepreneurs, Tips for Startups | 10 Comments »
I did a fireside chat with a few entrepreneurs interested in Customer Development at Draper Fisher Jurvetson, the venture firm behind such Skype, Baidu, Overture, …. Ravi Belani was nice enough to set it up, blog about the talk and film it. The relevant part starts about 4:30 into the video (wait for it to download.) [...]
Filed under: Customer Development, Market Types, Technology | Tagged: Customer Development, Customer Discovery, Customer Validation, Early Stage Startup, Entrepreneurs, Steve Blank, Tips for Startups | 3 Comments »
When I was a young marketer I learned how to listen to customers by making a fool of myself. Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. The OEM Business [...]
Filed under: Convergent Technologies, Customer Development, Technology | Tagged: Customer Development, Customer Discovery, Customer Validation, Early Stage Startup, Entrepreneurs, Steve Blank, Tips for Startups | 11 Comments »
Eric Ries of Lean Startup fame and the author of the Lessons Learned blog joined me at Startup2Startup for a joint Customer Development talk. Thanks to Dave McClure and Leonard Speiser for the opportunity to speak. The Customer Development talk can be seen here. 74HGZA3MZ6SV Part 1 Part 2 Part 3 The slides are here. If you’ve [...]
Filed under: Customer Development, Market Types | Tagged: Customer Development, Customer Discovery, Customer Validation, Startups, Steve Blank, Tips for Startups | 6 Comments »
A week before I started I got inkling of really how deep I was in. While I was waiting in the lobby to pick up my offer letter, the head of marketing communications (who was to be one of my direct reports) came up to me as I held my just signed employment agreement. She [...]
Filed under: Customer Development, Marketing, SuperMac | Tagged: Customer Discovery, Customer Validation, Steve Blank | 8 Comments »
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