This post makes sense when you read the previous two vertical markets posts first. Reducing Risk – Simulation versus Customer Development If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. In either type of startup you want to put in place processes in place [...]
Filed under: Customer Development, Technology, Vertical Markets | Tagged: Customer Development, Early Stage Startup, Steve Blank, Tips for Startups | 7 Comments »


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