Driving Corporate Innovation: Design Thinking vs. Customer Development

Startups are not smaller versions of large companies, but interestingly we see that companies are not larger versions of startups. I’ve been spending some time with large companies that are interested in using Lean methods. One of the conundrums is why does innovation take so long to happen in corporations? Previously Hank Chesbrough and I have […]

Customer Development in a Diagram

Thanks to: Alexis Finch, Sketchnotes / UX Research Consultant @agentfin

Customer Development in Japan: a History Lesson

The Japanese edition of The Startup Owner’s Manual hit the bookstores in Japan this week. The book has been shepherded and edited by a great Japanese VC at Mitsui Sumitomo Insurance Venture Capital, Takashi Tsutsumi, with help from Masato Iino. I asked Tsutsumi-san to write a guest post for my blog to describe his experience […]

Nail the Customer Development Manifesto to the Wall

When Bob Dorf and I wrote the Startup Owners Manual we listed a series of Customer Development principles. I thought they might be worth enumerating here: A Startup Is a Temporary Organization Designed to Search for A Repeatable and Scalable Business Model There Are No Facts Inside Your Building, So Get Outside Pair Customer Development with Agile […]

Hubris, Passion and Customer Development

While I was teaching at Columbia in New York in November I was interviewed for the Shoshin Project by my friend Christian Jorg.

Creating Startup Success – Customer Development + Business Model Design

In previous posts I’ve talked about what the combination of Business Model Design, Customer Development and Agile Methodologies mean to startups and intrapreneurs in large companies; it’s the beginning of entrepreneurship as a science with its own rules and methodologies. Alexander Osterwalder, who authored the Business Model Generation book, put together a slidedeck on his […]

Entrepreneurship as a Science – The Business Model/Customer Development Stack

Over the last 50 years engineers have moved from building computers out of individual transistors to building with prepackaged logic gates. Then they adopted standard microprocessors (e.g. x86, ARM.) At the same time every computer company was writing its own operating system.  Soon standard operating systems (e.g. Windows, Linux) emerged. In the last decade open […]

Solving the Innovator’s Dilemma – Customer Development in a Big Company

One of the ways I learn is to teach. My students ask questions I can’t answer and challenge me to solve problems I never considered. At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the […]

How Customer Development Failed Us

One of the attributes of great entrepreneurs is that they are tenacious and relentless. This guest post is from Andrew Elliott of Lottay. Andrew read the Four Steps to the Epiphany, tracked me down at California Coastal Commission hearing in Santa Barbara, and had me meeting with him in a stairwell during a break in […]

Teaching Customer Development and the Lean Startup – Topological Homeomorphism

I’ve been teaching Customer Development at U.C. Berkeley’s Haas Business School since the fall of 2004 and in a joint MBA with Columbia since 2005. This Tuesday I finished the lectures for this semester and my students are now working hard on their final project. A lot has happened since I first authored and taught […]