Steve Blank

Keep Calm and Test the Hypothesis. 2 Minutes to See Why

6 Responses

1. 

   Jon, on June 25, 2014 at 9:07 am said:

   Wonderful thoughts. The successful business applies the scientific method, every time.

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2. 

   rcauvin, on July 20, 2014 at 9:26 am said:

   Love these two minute blurbs. Qualitative tests using customer development are great, and combining them with quantitative experiments is excellent.

   But what happens *before* testing to inform our hypotheses? Do we pull hypotheses out of thin air? Or do we get out of the building to observe, converse, and learn before we speculate about our business model?

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     Anonymous, on January 8, 2022 at 3:19 pm said:

     As Steve mentioned in the video, you are testing your current understanding, like the best of it.

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       rcauvin, on January 8, 2022 at 4:36 pm said:

       Of course you are testing your current understanding. But it’s arguably even more important to gain a fuller understanding – prior to hypothesis testing – via deliberate qualitative research instead of relying on hunches and incidental learnings.

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3. Why Founders Should Know How to Code - FounderLY, on September 3, 2014 at 10:19 am said:

   […] fields flew by on the interstate I listened as Dave described how he translated his vision into a series of hypotheses and mapped them onto a business model canvas. He believed that local moves could be solved cheaply and efficiently through local social […]

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4. 

   ayo, on September 3, 2014 at 6:32 pm said:

   Gosh Steve… love they way you get things into my head. by the way, what do you use for your drawings?

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