Insanity is doing the same thing over and over again and expecting different results. Albert Einstein For decades startups were managed by pretending the company would follow a predictable path (revenue plan, scale, etc.) and being continually surprised when it didn’t. That’s the definition of insanity. Luckily most startups now realize there is a better [...]
Filed under: Business Model versus Business Plan, Customer Development, Customer Development Manifesto | 11 Comments »


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