Creating Startup Success – Customer Development + Business Model Design

In previous posts I’ve talked about what the combination of Business Model Design, Customer Development and Agile Methodologies mean to startups and intrapreneurs in large companies; it’s the beginning of entrepreneurship as a science with its own rules and methodologies.

Alexander Osterwalder, who authored the Business Model Generation book, put together a slidedeck on his thoughts of what happens when you combine the business model concept to shape and structure your business ideas with the Customer Development approach to test, prove and build them.

I think his slides are great (and by far much easier on the eye then mine.)

http://www.slideshare.net/sblank/successful-entrepreneurship-1

Teaching In the Big Apple
I was in New York teaching at Columbia University this week and gave a few talks around town. A nice surprise was an invite to crash a dinner in progress with Fred Wilson, Mark Suster, and Joanne Wilson. (Funny to learn latter that someone at the next table was listening to our conversation and tweeting it.)

My public talk at Columbia University was part of their Science, Technology, Engineering and Math Startup lecture series. Thanks to an invite by Professor Chris Wiggins in the Computational Biology and Bioinformatics Department (but better known as the founder of HackNY), I was honored to be shoe-horned in between Mark Suster who appeared the day before and Peter Thiel, who was going to present the next day.

It was great to see my ex Stanford teaching assistant Christina Cacioppo, now at Union Square Ventures, in the audience. (She posted her notes from the talk here.) Now I have an ex teaching assistant in VC firms on both coasts.

http://www.slideshare.net/sblank/columbia-lecture-111210-customer-development

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16 Responses

  1. [...] Methodology and author of bestseller “The Four Step to the Epiphany”, posted topic about Creating Successful startup, which have slides combining customer development and business [...]

  2. “A startup is a temporary organization used to search for a scalable business model.” My prediction is that you’ll here everyone and their mom saying that in the coming months.

  3. Here is a link to a TechCrunch article entitled “13 Consumer Internet Business Models”

    http://worldaccordingtocarp.wordpress.com/2010/10/14/techcrunch-teardown-13-consumer-internet-business-models-part-i/

  4. Nice Osterwalder slide… “Global bestsellers”, eh? :)

    Anyway, the slide about Pivoting left with me a question: Would that be going back and picking one of the other business models you sketched out, or altering your current one based on your learning, or (and I guess this is more likely) possibly both, as needed?

  5. Fantastic speech last Friday, flipping start-up implementation on its head and teaching it at the same time. Was wondering if there is a video of the speech available? I remember some one filming it from the center of the room. The content is fantastic, but it really came alive when you were their to teach it. Just flipping through the 100 slides doesn’t convey the message to same extent.

    thank you again for all your insight

  6. [...] have deep scale business in places that are going to change our lives over the next decade.   Creating Startup Success – Customer Development + Business Model Design Steve Blank talks about what the combination of Business Model Design, Customer Development and [...]

  7. [...] amount of money into a business, Business Model Generation author Alex Osterwalder proposes in this awesome slidedeck on Steve Blank‘s blog. Yes, the deck contains 102 slides, but the straightforward [...]

  8. I am starting to think that the concept of “Startup Metrics” came from you guys …

    I am loving this stuff.

  9. [...] In January, we introduced a new graduate course at Stanford called the Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. [...]

  10. [...] in the last few years we’ve come to see that we had been building scalable startups inefficiently. Investors (and educators) treated startups as smaller versions of large companies. We now [...]

  11. [...] in the last few years we’ve come to see that we had been building scalable startups inefficiently. Investors (and educators) treated startups as smaller versions of large companies. We now [...]

  12. [...] How to build a web startup — Lean Launchpad Edition Steve Blank, lecturer, Haas School of Business | 9/22/11 | Leave a comment As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for theNational Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. [...]

  13. [...] blogged about the combined methodologies here and here.  Our LeanLaunchPad class at Stanford, Berkeley, Columbia and the National Science [...]

  14. [...] Meanwhile, I had said startups were “Searching” for a business model, I had been purposefully a bit vague about what exactly a business model looked like. For the last two decades there was no standard definition.  That is until Alexander Osterwalder wrote Business Model Generation. This book was a real breakthrough. Now we understood that the strategy for startups was to first search for a business model and then after you found it, put together an operating plan. [...]

  15. [...] This book was a real breakthrough. Now we understood that the strategy for startups was to first search for a business model and then after you found it, put together an operating plan. [...]

  16. [...] I have mainly been focusing my own product development efforts on technical development. This, I know, is one of the deadly product development sins! I am taking Steve Blanks Lean LaunchPad course on Udacity so I know that I am doing things in the wrong order, I guess knowing you are doing something wrong is the first step towards fixing it! For anyone who hasn’t seen Steve Blank’s customer development method go to his web site and look at the slideshare presentation. [...]

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