Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. In my book, “The Four Steps to the Epiphany” I use enterprise software as the business model example. Ash Maurya, the CEO of WiredReach, has extended my work [...]
Filed under: Customer Development, Customer Development Manifesto | 35 Comments »
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