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	<title>Comments on: Not All Those Who Wander Are Lost</title>
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	<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/</link>
	<description>Entrepreneurship and Conservation</description>
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		<title>By: Советы по бизнес-литературе от Хелен Эдвардс на сентябрь &#124; SKOLKOVO</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-13447</link>
		<dc:creator><![CDATA[Советы по бизнес-литературе от Хелен Эдвардс на сентябрь &#124; SKOLKOVO]]></dc:creator>
		<pubDate>Thu, 15 Sep 2011 06:52:30 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-13447</guid>
		<description><![CDATA[[...] 1. Not all those who wander are lost: posts from an entrepreneurial career Steve Blank Cafepress, 2010. 288 pages ISBN: 0976470748 Предприниматель в области технологий и профессор университета из Кремниевой Долины Стив Бланк собирает посты своего блога для издания полноценной книги. С помощью заметок типа «Я только что наткнулся на четыре больших стартапа за последние три дня» Стив делится идеями о том, что нужно, чтобы стать успешным предпринимателем. Он описывает свое жесткое погружение в маркетинг: исполнительный директор велел ему не возвращаться без фактов и понимания рынка; рассказывает об успешном определении ориентиров для компаний, принимаемых в качестве отраслевого стандарта, а также говорит о важном умении признавать ошибки и просить о помощи. В блогах также описана культура стартапа, процесс зарабатывания денег, развитие клиентов, тимбилдинг и, конечно, «секретная история Кремниевой Долины», предоставленная для ЦРУ. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 1. Not all those who wander are lost: posts from an entrepreneurial career Steve Blank Cafepress, 2010. 288 pages ISBN: 0976470748 Предприниматель в области технологий и профессор университета из Кремниевой Долины Стив Бланк собирает посты своего блога для издания полноценной книги. С помощью заметок типа «Я только что наткнулся на четыре больших стартапа за последние три дня» Стив делится идеями о том, что нужно, чтобы стать успешным предпринимателем. Он описывает свое жесткое погружение в маркетинг: исполнительный директор велел ему не возвращаться без фактов и понимания рынка; рассказывает об успешном определении ориентиров для компаний, принимаемых в качестве отраслевого стандарта, а также говорит о важном умении признавать ошибки и просить о помощи. В блогах также описана культура стартапа, процесс зарабатывания денег, развитие клиентов, тимбилдинг и, конечно, «секретная история Кремниевой Долины», предоставленная для ЦРУ. [...]</p>
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		<title>By: Finance Geek » A note on first mover advantage – there is none</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-3235</link>
		<dc:creator><![CDATA[Finance Geek » A note on first mover advantage – there is none]]></dc:creator>
		<pubDate>Wed, 24 Mar 2010 14:30:43 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-3235</guid>
		<description><![CDATA[[...] Not All Those Who Wander Are Lost (steveblank.com) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Not All Those Who Wander Are Lost (steveblank.com) [...]</p>
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		<title>By: steveblank</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-3223</link>
		<dc:creator><![CDATA[steveblank]]></dc:creator>
		<pubDate>Tue, 23 Mar 2010 01:43:18 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-3223</guid>
		<description><![CDATA[But did you buy one?]]></description>
		<content:encoded><![CDATA[<p>But did you buy one?</p>
]]></content:encoded>
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		<title>By: George John</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-3222</link>
		<dc:creator><![CDATA[George John]]></dc:creator>
		<pubDate>Tue, 23 Mar 2010 01:37:58 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-3222</guid>
		<description><![CDATA[I wonder how many other nerds like me got all excited when we read about &quot;a portable device which provides instant and random access to any post and does not require power or an internet connection&quot; and if the realization took me more or less time than average.]]></description>
		<content:encoded><![CDATA[<p>I wonder how many other nerds like me got all excited when we read about &#8220;a portable device which provides instant and random access to any post and does not require power or an internet connection&#8221; and if the realization took me more or less time than average.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Venkat</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-2974</link>
		<dc:creator><![CDATA[Venkat]]></dc:creator>
		<pubDate>Tue, 23 Feb 2010 12:55:35 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-2974</guid>
		<description><![CDATA[Steve: Looking forward to reading &quot;Not all who wander are lost!&quot; I am a recent fan and this will be a great way for me to catch up. The title sounds like the &quot;trials&quot; part of the Campbell monomyth. 

But your meta-comment grabbed me:

&quot;One of the downsides to a large number of blog posts is that older stories tend to get buried and hidden. Categories and indexes on the web pages aren’t quite the right metaphor or substitute for random access.&quot;

Steve -- if only you self-hosted,  you could use the &quot;Trailmeme for WordPress&quot; plugin, built by my team, to comprehensively solve this problem :). The words you use are pretty much EXACTLY the &quot;blogger problem hypothesis&quot; for us!

See it in action on &lt;a href=&quot;http://www.ribbonfarm.com/trails&quot; rel=&quot;nofollow&quot;&gt;my blog&lt;/a&gt;. We are trying to get wordpress.com to support it, but that could take a &#039;discovery&#039; iteration or two. If you are curious/interested, I can tell you more offline and maybe help improvise a solution somehow, for next time, using the hosted version of trailmeme at trailmeme.com (here, for example, is a trail on &lt;a href=&quot;http://www.trailmeme.com/trails/Lean_Startups_and_Product-Market_Fit&quot; rel=&quot;nofollow&quot;&gt;lean startups and product-market fit&lt;/a&gt; which includes your book :)

Your 4S2TE book, which I recently began using for the Trailmeme project (an incubator venture within Xerox), has been a lifesaver. While I&#039;ve been using an ad hoc and improvised personal version of &quot;customer development&quot; since the beginning, the lack of discipline and conscious self-awareness around why what I was doing by instinct made sense, was hurting us quite a bit. I was doing more &quot;random acts of marketing&quot; than I like to admit. Thank you for writing it.

One area where it was illuminating was in helping me make sense of the &quot;Grabowksi ratio&quot; (marketing/engineering spend in early-stage product launches). Historical stats show that launches are nearly certain to fail when M/E &lt;0.1 and pretty much free of all controllable risk when M/E = 1.  M/E has been another lighthouse concept for me, like CD. The problem I had was figuring out where/how to spend the M part of the budget to get it to match E. Simply trying to match engineering to marketing dollar for dollar any old way is dumb, obviously, so I was navigating by gut trying to get M/E to 1. Your CD process came as a relief, since it made it clear where the scarce resources should go: M=CD.

Venkat]]></description>
		<content:encoded><![CDATA[<p>Steve: Looking forward to reading &#8220;Not all who wander are lost!&#8221; I am a recent fan and this will be a great way for me to catch up. The title sounds like the &#8220;trials&#8221; part of the Campbell monomyth. </p>
<p>But your meta-comment grabbed me:</p>
<p>&#8220;One of the downsides to a large number of blog posts is that older stories tend to get buried and hidden. Categories and indexes on the web pages aren’t quite the right metaphor or substitute for random access.&#8221;</p>
<p>Steve &#8212; if only you self-hosted,  you could use the &#8220;Trailmeme for WordPress&#8221; plugin, built by my team, to comprehensively solve this problem <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> . The words you use are pretty much EXACTLY the &#8220;blogger problem hypothesis&#8221; for us!</p>
<p>See it in action on <a href="http://www.ribbonfarm.com/trails" rel="nofollow">my blog</a>. We are trying to get wordpress.com to support it, but that could take a &#8216;discovery&#8217; iteration or two. If you are curious/interested, I can tell you more offline and maybe help improvise a solution somehow, for next time, using the hosted version of trailmeme at trailmeme.com (here, for example, is a trail on <a href="http://www.trailmeme.com/trails/Lean_Startups_and_Product-Market_Fit" rel="nofollow">lean startups and product-market fit</a> which includes your book <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Your 4S2TE book, which I recently began using for the Trailmeme project (an incubator venture within Xerox), has been a lifesaver. While I&#8217;ve been using an ad hoc and improvised personal version of &#8220;customer development&#8221; since the beginning, the lack of discipline and conscious self-awareness around why what I was doing by instinct made sense, was hurting us quite a bit. I was doing more &#8220;random acts of marketing&#8221; than I like to admit. Thank you for writing it.</p>
<p>One area where it was illuminating was in helping me make sense of the &#8220;Grabowksi ratio&#8221; (marketing/engineering spend in early-stage product launches). Historical stats show that launches are nearly certain to fail when M/E &lt;0.1 and pretty much free of all controllable risk when M/E = 1.  M/E has been another lighthouse concept for me, like CD. The problem I had was figuring out where/how to spend the M part of the budget to get it to match E. Simply trying to match engineering to marketing dollar for dollar any old way is dumb, obviously, so I was navigating by gut trying to get M/E to 1. Your CD process came as a relief, since it made it clear where the scarce resources should go: M=CD.</p>
<p>Venkat</p>
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		<title>By: sebastian</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-2912</link>
		<dc:creator><![CDATA[sebastian]]></dc:creator>
		<pubDate>Fri, 19 Feb 2010 21:16:05 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-2912</guid>
		<description><![CDATA[Steve,

thank you so much for your incredible posts. I believe that this is one of the most important blogs i read.

brgds and congrats.]]></description>
		<content:encoded><![CDATA[<p>Steve,</p>
<p>thank you so much for your incredible posts. I believe that this is one of the most important blogs i read.</p>
<p>brgds and congrats.</p>
]]></content:encoded>
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	<item>
		<title>By: steveblank</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-2905</link>
		<dc:creator><![CDATA[steveblank]]></dc:creator>
		<pubDate>Fri, 19 Feb 2010 01:55:40 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-2905</guid>
		<description><![CDATA[Yuri,
You can order books directly from www.cafepress.com/kandsranch
I believe they ship to Russia and the Ukraine.

best,

steve]]></description>
		<content:encoded><![CDATA[<p>Yuri,<br />
You can order books directly from <a href="http://www.cafepress.com/kandsranch" rel="nofollow">http://www.cafepress.com/kandsranch</a><br />
I believe they ship to Russia and the Ukraine.</p>
<p>best,</p>
<p>steve</p>
]]></content:encoded>
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		<title>By: Sean Murphy</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-2904</link>
		<dc:creator><![CDATA[Sean Murphy]]></dc:creator>
		<pubDate>Fri, 19 Feb 2010 01:23:58 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-2904</guid>
		<description><![CDATA[Great title, but now I can&#039;t use it for turning my blog into a book and will have to go with our beta testers suggestion of &quot;The Cure for Insomnia.&quot; 

You should be able to use other verses from Tolkien&#039;s &quot;The Riddle of Strider&quot; for others in the series:

    All that is gold does not glitter,
    Not all those who wander are lost;
    The old that is strong does not wither,
    Deep roots are not reached by the frost.

    From the ashes a fire shall be woken,
    A light from the shadows shall spring;
    Renewed shall be blade that was broken,
    The crownless again shall be king.]]></description>
		<content:encoded><![CDATA[<p>Great title, but now I can&#8217;t use it for turning my blog into a book and will have to go with our beta testers suggestion of &#8220;The Cure for Insomnia.&#8221; </p>
<p>You should be able to use other verses from Tolkien&#8217;s &#8220;The Riddle of Strider&#8221; for others in the series:</p>
<p>    All that is gold does not glitter,<br />
    Not all those who wander are lost;<br />
    The old that is strong does not wither,<br />
    Deep roots are not reached by the frost.</p>
<p>    From the ashes a fire shall be woken,<br />
    A light from the shadows shall spring;<br />
    Renewed shall be blade that was broken,<br />
    The crownless again shall be king.</p>
]]></content:encoded>
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	<item>
		<title>By: Mark Essel</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-2903</link>
		<dc:creator><![CDATA[Mark Essel]]></dc:creator>
		<pubDate>Fri, 19 Feb 2010 00:32:58 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-2903</guid>
		<description><![CDATA[Appreciate the blog to ebook editing effort Steve. I had planned on doing the same but after my first one I haven&#039;t conjured the time (300 more posts since that first ebook).

You and I share a blog birthday of sorts, my first post was Feb 22, 2009. It feels like a lifetime ago, as time has graciously slowed to a crawl while I feverishly search for traction with my first web startup, Victus Media. 

Grateful for all your shared wisdom, and perspective.]]></description>
		<content:encoded><![CDATA[<p>Appreciate the blog to ebook editing effort Steve. I had planned on doing the same but after my first one I haven&#8217;t conjured the time (300 more posts since that first ebook).</p>
<p>You and I share a blog birthday of sorts, my first post was Feb 22, 2009. It feels like a lifetime ago, as time has graciously slowed to a crawl while I feverishly search for traction with my first web startup, Victus Media. </p>
<p>Grateful for all your shared wisdom, and perspective.</p>
]]></content:encoded>
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		<title>By: Yuri Ammosov</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-2902</link>
		<dc:creator><![CDATA[Yuri Ammosov]]></dc:creator>
		<pubDate>Fri, 19 Feb 2010 00:14:10 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-2902</guid>
		<description><![CDATA[Wish there was a way to get both of your books in quantities to Russia. I just showed it last week to my junior year students in Innovation Workshop class and said &quot;This is going to be your bible from now on&quot;. Too bad mine is the only copy in Russia.]]></description>
		<content:encoded><![CDATA[<p>Wish there was a way to get both of your books in quantities to Russia. I just showed it last week to my junior year students in Innovation Workshop class and said &#8220;This is going to be your bible from now on&#8221;. Too bad mine is the only copy in Russia.</p>
]]></content:encoded>
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	<item>
		<title>By: steveblank</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-2899</link>
		<dc:creator><![CDATA[steveblank]]></dc:creator>
		<pubDate>Thu, 18 Feb 2010 16:45:29 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-2899</guid>
		<description><![CDATA[Eric,

Possibly.  But it seems to defeat the purpose.

steve]]></description>
		<content:encoded><![CDATA[<p>Eric,</p>
<p>Possibly.  But it seems to defeat the purpose.</p>
<p>steve</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric Santos</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-2898</link>
		<dc:creator><![CDATA[Eric Santos]]></dc:creator>
		<pubDate>Thu, 18 Feb 2010 16:36:37 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-2898</guid>
		<description><![CDATA[Great initiative Steve!
Will this book have a Kindle version as well?]]></description>
		<content:encoded><![CDATA[<p>Great initiative Steve!<br />
Will this book have a Kindle version as well?</p>
]]></content:encoded>
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		<title>By: Nathan Furr</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-2896</link>
		<dc:creator><![CDATA[Nathan Furr]]></dc:creator>
		<pubDate>Thu, 18 Feb 2010 15:33:22 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-2896</guid>
		<description><![CDATA[Already got one on Cafe Press. Looking forward to it as well as the end to some of the stories you&#039;ve started.]]></description>
		<content:encoded><![CDATA[<p>Already got one on Cafe Press. Looking forward to it as well as the end to some of the stories you&#8217;ve started.</p>
]]></content:encoded>
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	<item>
		<title>By: The birth of the &#8220;Customer Development&#8221; movement &#124; elnblog.com</title>
		<link>http://steveblank.com/2010/02/18/not-all-those-who-wander-are-lost/#comment-2894</link>
		<dc:creator><![CDATA[The birth of the &#8220;Customer Development&#8221; movement &#124; elnblog.com]]></dc:creator>
		<pubDate>Thu, 18 Feb 2010 14:13:43 +0000</pubDate>
		<guid isPermaLink="false">http://steveblank.com/?p=4969#comment-2894</guid>
		<description><![CDATA[[...] In this post he explains how it all took off: [...]]]></description>
		<content:encoded><![CDATA[<p>[...] In this post he explains how it all took off: [...]</p>
]]></content:encoded>
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