The Customer Development process is the way startups quickly iterate and test each element of their business model, reducing customer and market risk. The first step of Customer Development is called Customer Discovery. In Discovery startups take all their hypotheses about the business model: product, market, customers, channel, etc. outside the building and test them [...]
Filed under: Big Companies versus Startups: Durant versus Sloan, Customer Development, Venture Capital | 44 Comments »
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