Ardent War Story 4: You Know You’re Getting Close to Your Customers When They Offer You a Job

In 1985 Ardent Computer was determined to create a market niche for personal supercomputers. To understand our potential markets, we started by analyzing the marketing literature from Cray Research then crisscrossed the country talking to prospective customers – scientists and researchers in advanced corporate R&D centers and universities – to understand their needs. A week might [...]