Comments on: Ardent 2: Get Out of My Building http://steveblank.com/2009/10/08/get-out-of-my-building/ Entrepreneurship and Conservation Mon, 13 Feb 2012 20:13:56 +0000 hourly 1 http://wordpress.com/ By: BubbaG http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-21958 Wed, 18 Jan 2012 17:03:44 +0000 http://steveblank.com/2009/10/08/3742/#comment-21958 and THIS is exactly the problem we have with business today, political correctness is ruining American business.

If you have something on your mind SAY IT, if the person receiving the message cannot parse it, too bad for them. Robust communication never hurt anyone who was strong enough to fight back and wise enough to know when to shut up and learn.

]]> By: » Why Are So Many Products Poorly Designed? (Part 2) http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-14968 Thu, 27 Oct 2011 06:01:21 +0000 http://steveblank.com/2009/10/08/3742/#comment-14968 [...] reads this blog regularly — most products are poorly designed because the product leadership failed to get out of the building and talk to customers.  Another way to state it is an overvaluing domain [...]

]]> By: Checking Alignment | Test Obsessed http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-14900 Wed, 26 Oct 2011 20:23:51 +0000 http://steveblank.com/2009/10/08/3742/#comment-14900 [...] If we want to know whether our Intentions are in alignment with the Actual Need, Steve Blank would say that we have to get out of our cubes and talk to potential users or customers. [...]

]]> By: Warning!! Your Product May Be Less Attractive Than You Think It Is! | KyndaInverse http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-14102 Mon, 10 Oct 2011 18:02:49 +0000 http://steveblank.com/2009/10/08/3742/#comment-14102 [...] My gut reaction is to be even more driven to back up my vision with facts.  To always strive for a good balance of quantitative and qualitative data about my product. Make sure I make a habit of getting out of the building. [...]

]]> By: Moving to Austin? | Sealed Abstract http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-8847 Mon, 07 Mar 2011 03:03:02 +0000 http://steveblank.com/2009/10/08/3742/#comment-8847 [...] However, holing up in an apartment is a really good way to avoid talking to customers and clients, which I’ve discovered is the #1 important thing.  So I’m revisiting this decision in light of getting out of the building. [...]

]]> By: Case Study: KISSinsights and KISSmetrics – The 1-2 Punch for Increasing Conversion http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-8746 Tue, 01 Mar 2011 17:19:15 +0000 http://steveblank.com/2009/10/08/3742/#comment-8746 [...] During this period, there was also a 10.5% increase in visitors saying the pricing was clear. We were also pleasantly surprised when some of our users reported that they really liked the “pop-up thingy”. It was an easy and effective way to reinforce our commitment to listen to them. For us, this was also a very effective way to augment our input from “getting out of the building”. [...]

]]> By: Patrick Vlaskovits, Explains CustDev & Lean Startup in a Nutshell | Foundora http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-6329 Tue, 09 Nov 2010 13:43:20 +0000 http://steveblank.com/2009/10/08/3742/#comment-6329 [...] two, Customer Discovery is the first step and most of the startups will never get past it. Just getting out of the building and questioning your assumption, if you can do that well — 90% is done of what you need to [...]

]]> By: Are the best Seed deals moving out of the Valley? | Victus Spiritus http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-5695 Wed, 22 Sep 2010 12:32:49 +0000 http://steveblank.com/2009/10/08/3742/#comment-5695 [...] Blank said it best “There are no facts inside the building so get the heck outside” (quote source): Marketing is Heard From Engineering was discussing how sophisticated the graphics portion of our [...]

]]> By: Startup Weekend Lesson Learned #2 – Customer Development | startupSQUARE's blog http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-4957 Thu, 05 Aug 2010 11:15:43 +0000 http://steveblank.com/2009/10/08/3742/#comment-4957 [...] Blank‘s commandment of “Get Out of Building” is exactly what Katherine Webster from our team did. We had an application designed to [...]

]]> By: A Deadline « Two Sixes Blog http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-3901 Sun, 16 May 2010 19:34:31 +0000 http://steveblank.com/2009/10/08/3742/#comment-3901 [...] I have already established relationships with a few potential users. This is a nice side effect of getting out of the building. Before I even wrote one line of code I talked to ten different people who I knew were in my target [...]

]]> By: Customer Development with Network Effects | startupSQUARE's blog http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-3841 Tue, 11 May 2010 13:36:01 +0000 http://steveblank.com/2009/10/08/3742/#comment-3841 [...] prevents you from establishing your hypotheses and verifying them with customers outside of the building via a good old fashion customer interview. “Do you have a lot of old junk you want to get rid [...]

]]> By: Perfection By Subtraction – The Minimum Feature Set « Steve Blank http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-3083 Thu, 04 Mar 2010 14:02:10 +0000 http://steveblank.com/2009/10/08/3742/#comment-3083 [...] with a minimum feature set was a bad idea. (One of the principles of Customer Development is to get out of the building and understand the smallest feature-set customers will pay for in the first [...]

]]> By: Matt Doman http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-2576 Wed, 27 Jan 2010 22:57:13 +0000 http://steveblank.com/2009/10/08/3742/#comment-2576 This obviously seems like a clever and indirect jab at your former boss. I’ve been yelled at before in front of many people and it isn’t pleasant.

Decency and respect are the hallmarks of a good leader. A good leader inspires confidence, courage, and enthusiasm….being angry, yelling and excoriating subordinates definitely doesn’t accomplish this nor does it set the right example for subordinates to follow.

]]> By: My take on Customer Development and the Lean Startup | Recess Mobile Blog http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-2366 Sat, 09 Jan 2010 13:39:25 +0000 http://steveblank.com/2009/10/08/3742/#comment-2366 [...] most important part of customer development? Getting out of the building. You must engage your customers directly and frequently. As Steve Blank says, “in a startup no [...]

]]> By: Links and Thoughts, Monday 10/19/09 | Recess Mobile Blog http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-1915 Thu, 19 Nov 2009 01:33:31 +0000 http://steveblank.com/2009/10/08/3742/#comment-1915 [...] out of the building is a lesson for Langley. Customer development isn’t just for [...]

]]> By: Customer Development Oriented Lead Developer for Start-up – EventSession http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-1858 Tue, 10 Nov 2009 00:27:14 +0000 http://steveblank.com/2009/10/08/3742/#comment-1858 [...] understands and groks Customer Development.  That is to say, sees the tremendous value in “getting out of the building” and iterating on Customer Discovery, Customer Validation, Customer Creation and Company [...]

]]> By: Links and Thoughts, Monday 10/19/09 | Recess Blog http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-1755 Mon, 19 Oct 2009 22:00:06 +0000 http://steveblank.com/2009/10/08/3742/#comment-1755 [...] out of the building is a lesson for Langley. Customer development isn’t just for [...]

]]> By: Gibson’s Blog » For mobile, size does matter http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-1742 Sun, 18 Oct 2009 14:06:02 +0000 http://steveblank.com/2009/10/08/3742/#comment-1742 [...] of huge losses made by Nokia. Perhaps, I would advocate that Nokia get their marketing guys to get out of the building and find out what their customers really want, so that they can stem this huge financial blood [...]

]]> By: A victim’s account of a hostile outburst from his abusive boss « eBossWatch Blog http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-1698 Thu, 15 Oct 2009 20:26:27 +0000 http://steveblank.com/2009/10/08/3742/#comment-1698 [...] 15, 2009 Serial entrepreneur Steve Blank blogged about being on the receiving end of a hostile outburst from his “abusive boss,” the [...]

]]> By: A victim’s account of a hostile outburst by his abusive boss « eBossWatch Blog http://steveblank.com/2009/10/08/get-out-of-my-building/#comment-1697 Thu, 15 Oct 2009 20:23:10 +0000 http://steveblank.com/2009/10/08/3742/#comment-1697 [...] 15, 2009 Serial entrepreneur Steve Blank blogged about being on the receiving end of a hostile outburst from his “abusive boss,” the [...]

]]>