Comments on: Customer Development Manifesto: The Path of Warriors and Winners (part 5) http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/ Entrepreneurship and Conservation Mon, 13 Feb 2012 02:39:11 +0000 hourly 1 http://wordpress.com/ By: The Government Starts an Incubator: The National Science Foundation Innovation Corps « The Berkeley Blog http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-20102 Wed, 21 Dec 2011 15:11:23 +0000 http://steveblank.com/?p=3621#comment-20102 [...] The Stanford Lectures Our first lecture was about 1) how to organize their thinking of what it takes to build a startup – the business model canvas and 2) how to test their hypotheses – theCustomer Development Process. [...]

]]> By: – Why Board Meetings Suck — Part 1 of 2 - FounderLY http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-11461 Tue, 07 Jun 2011 21:55:26 +0000 http://steveblank.com/?p=3621#comment-11461 [...] Wrong With Today’s Board Meetings As customer and agile development reinvent the Startup, it’s time to ask why startup board governance has not kept up with the pace [...]

]]> By: Board meetings in an era of rapid execution « « The Equity KickerThe Equity Kicker http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-11457 Tue, 07 Jun 2011 19:04:06 +0000 http://steveblank.com/?p=3621#comment-11457 [...] century and how we might change them.  As he says, board meetings haven’t changed much… As customer and agile development reinvent the Startup, it’s time to ask why startup board governance has not kept up with the pace [...]

]]> By: Reinventing the Board Meeting – Part 2 of 2 « Corporate Governance Leaders http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-11441 Mon, 06 Jun 2011 20:26:02 +0000 http://steveblank.com/?p=3621#comment-11441 [...] The Boardroom is Bits A revolution has taken hold as customer development and agile engineering reinvent the Startup process. It’s time to ask why startup board [...]

]]> By: Steve Blank: Reinvent the Board Meeting http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-11363 Wed, 01 Jun 2011 18:35:09 +0000 http://steveblank.com/?p=3621#comment-11363 [...] customer and agile development reinvent the startup, it's time to ask why startup board governance has not kept up with the pace [...]

]]> By: Please don’t hire a sales professional… | RIC Centre Blog http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-6346 Thu, 11 Nov 2010 12:46:53 +0000 http://steveblank.com/?p=3621#comment-6346 [...] by Steven Blank, a serial entrepreneur and now professor at Stanford and Haas/Berkley, in his “Customer Development” process. The process has four [...]

]]> By: Lean Medical Device Startup: Test Your Problem Hypothesis | Jay Caplan on Medical Devices http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-6086 Tue, 26 Oct 2010 09:11:30 +0000 http://steveblank.com/?p=3621#comment-6086 [...] carefully and take good notes.  Steve Blank advises “listen more, talk less.”  He states that customer development is about “learning and discovery” not “linear [...]

]]> By: Haut Tech » SaaS: K_I_S_S – Value, Features & Options http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-4965 Thu, 05 Aug 2010 14:57:04 +0000 http://steveblank.com/?p=3621#comment-4965 [...] set of features (the 80% of value is driven by 20% of features – the Parento principal) with customer development leading the way to a product that meets real [...]

]]> By: Can business schools teach entrepreneurship? — giffconstable.com http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-2601 Mon, 01 Feb 2010 06:28:02 +0000 http://steveblank.com/?p=3621#comment-2601 [...] doing more to teach sales and product design. I do think that MBA students can learn and practice customer development.  With sales and product design, however, I just wonder how much can be taught with limited [...]

]]> By: An Agile Approach to Delivering Agile BI (Good Data Newsletter October 2009) :Good Data http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-1678 Mon, 12 Oct 2009 17:14:11 +0000 http://steveblank.com/?p=3621#comment-1678 [...] is no right or wrong in the early days of startup. Since “in a startup no facts exist inside the building, only opinions,” the first software release is usually built on an unproven set of opinions, assumptions and [...]

]]> By: erikb http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-1620 Fri, 02 Oct 2009 11:12:17 +0000 http://steveblank.com/?p=3621#comment-1620 It does help. Thank you, Steve.

]]> By: steveblank http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-1615 Thu, 01 Oct 2009 09:13:04 +0000 http://steveblank.com/?p=3621#comment-1615 Erik,
The short answer to “when do you know you’re done with a step” depends on the Customer Development step.
In Customer Discovery it is when customer responses seem to converge and additional interviews aren’t producing significantly new information.
In Customer Validation it is when you have enough early sales to declare that you have discovered a repeatable and scalable sales process. The absolute number depends on your channel and industry. For example, if you are selling enterprise software, getting 3-5 early customers may be enough in Customer Validation. But if you have a web based product the right answer may be 300-500.

Hope this helps,

steve

]]> By: erikb http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-1614 Thu, 01 Oct 2009 09:00:02 +0000 http://steveblank.com/?p=3621#comment-1614 Hi Steve,

I read so much about Customer Develoment now. It was really enlighting in the beginning. But now I start to ask myself questions. In no literature I read, I can find information about the “stop signs” in CD.

When do I know (or can guess) that I am finished with one step?

I could use just gut feeling. But that needs too much experience, to be happy with gut feeling (or to say it in different words, I have to kill some of my startups before I learn, when to go to the next step).

]]> By: Deng Xiaoping http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-1611 Tue, 29 Sep 2009 04:25:00 +0000 http://steveblank.com/?p=3621#comment-1611 Hi Steve,

It sounds like you are a proponent of Socialism with Chinese characteristics. In particular, you are espousing Den Xiaoping’s philosophy of abandoning ideology and focusing on pragmatic results:

http://en.wikipedia.org/wiki/Seek_truth_from_facts
http://en.wikipedia.org/wiki/Socialism_with_Chinese_characteristics

]]> By: Customer Development Manifesto: The Path of Warriors and Winners (part 5) » Dig for Leadership - Stories that try to make the world a better place. http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-1606 Mon, 28 Sep 2009 18:55:20 +0000 http://steveblank.com/?p=3621#comment-1606 [...] carry on reading. AKPC_IDS += "1115,"; (No Ratings Yet)  Loading … Posted in Leadership | Tagged [...]

]]> By: Alex http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-1580 Tue, 22 Sep 2009 11:36:19 +0000 http://steveblank.com/?p=3621#comment-1580 Ricardo,

as I get it, you first need to understand where your startup fits into the Market Type concept. For existing markets you may not have anything unique at all.

]]> By: Knowtu » links for 2009-09-21 http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-1579 Tue, 22 Sep 2009 01:05:34 +0000 http://steveblank.com/?p=3621#comment-1579 [...] Customer Development Manifesto: The Path of Warriors and Winners (part 5) « Steve Blank (tags: business entrepreneurship startups) [...]

]]> By: Ricardo Oliveira http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-1578 Mon, 21 Sep 2009 22:17:16 +0000 http://steveblank.com/?p=3621#comment-1578 Hi Steve,
I’ve been following your posts and have been reading your book (the 4 steps). I’ve notice one thing in your model. There is this premise of iterating the product based on customer feedback initially. However, i realized that there be a pitfall in this logic, in which you end up developing a product that already exists in the market and addresses the same problems as the ones you’re trying to solve, and you end up reinventing the wheel. It seems to me that the very first step is to study the competitive landscape first and the players closely related to what you want to do. Second, the startup needs an innovation at his heart, e.g. something that distinguishes it from other competitors. It seems that only when this base is established, it’s the right moment to start talking with potential customers and understand their problems… are these steps already the first steps in the customer discovery? if so, i might have missed it…
Cheers,

–Ricardo

]]> By: Alex http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-1577 Mon, 21 Sep 2009 12:03:08 +0000 http://steveblank.com/?p=3621#comment-1577 Hi Steve,

I’m a non-business person, working on an idea in the field of recruiting. I wanted to share my understanding of market types from the perspective of user experience.

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Existing market – people know what they will be feeling when using your product

Segmented market (new options) – people know what they will be feeling about a bigger part of your product, but do not know how they will be feeling about the other part

Segmented market (low cost) – people know what they will be feeling when using your product lacking some known features

New market – people do not know what they will be feeling when using your product.

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These definitions were easier for me to fit into my plan for acquiring customers, as they contain the essence of what needs to be done in each market type situation.

Hope you find it useful!

]]> By: links for 2009-09-18 « Blarney Fellow http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/#comment-1515 Sat, 19 Sep 2009 01:09:42 +0000 http://steveblank.com/?p=3621#comment-1515 [...] Customer Development Manifesto: The Path of Warriors and Winners (part 5) « Steve Blank (tags: product-management startup strategy customer-development) [...]

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