This series of posts of the “Customer Development Manifesto” describes how the failures of the Product Development model for sales and marketing led to the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. [...]
Filed under: Customer Development, Customer Development Manifesto, Market Types | Tagged: Customer Development | 16 Comments »
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