Comments on: The Customer Development Manifesto: The Startup Death Spiral (part 3) http://steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3/ Entrepreneurship and Conservation Mon, 13 Feb 2012 02:39:11 +0000 hourly 1 http://wordpress.com/ By: Customer Development – Not Just for Web Startups » Biotech by the Bay http://steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3/#comment-3780 Sat, 01 May 2010 18:34:11 +0000 http://steveblank.com/?p=3578#comment-3780 [...] it was Pfizer’s sales and marketing departments that failed. Steve discusses that blame game here. I think Pfizer was lulled into the “if we build it, they will come” nature of drug [...]

]]> By: Pros and cons of Push and Pull product positioning and differentiation « Yet Another (ex-)VC Blog http://steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3/#comment-2927 Sun, 21 Feb 2010 19:14:56 +0000 http://steveblank.com/?p=3578#comment-2927 [...] The Customer Development Manifesto: The Startup Death Spiral (part 3) (steveblank.com) [...]

]]> By: Manual da Startup » Blog Archive » O que há de errado com o modelo de Product Development - Conceitos e práticas sobre Lean Startups e empreendedorismo em geral http://steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3/#comment-2042 Sun, 06 Dec 2009 15:47:11 +0000 http://steveblank.com/?p=3578#comment-2042 [...] O problema é que, quando o produto é colocado à prova real do mercado, parte das premissas do Plano de Negócios inicial não se mostram verdadeiras, e  as projeções (principalmente de vendas/receitas) acabam não se concretizando plenamente. As causas podem ser inúmeras: falta de demanda real no segmento escolhido, posicionamento mal-definido, má priorização de funcionalidades, preço não adequado, estratégia de marketing ineficiente, etc. O problema é que, devido à grande estrutura criada por antecipação e o consequente nível das despesas (burn rate), a Startup fica com pouco tempo e agilidade para iterar e descobrir o que estava de errado no plano. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás”.  (Steve ainda brinca que, nesses casos sem volta, a Startup em pouco tempo entra na Espiral da Morte) [...]

]]> By: Bad economics are difficult to shake off « Roman Stanek's Push-Button Thinking http://steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3/#comment-1588 Thu, 24 Sep 2009 18:17:01 +0000 http://steveblank.com/?p=3578#comment-1588 [...] innovation. That is what I tell my investors every day. And that is how we are going to avoid the startup death spiral. Possibly related posts: (automatically generated)Sunset BoulevardBOOTY SHAKE CONTEST GONE [...]

]]> By: Nivi http://steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3/#comment-1476 Sat, 12 Sep 2009 06:17:14 +0000 http://steveblank.com/?p=3578#comment-1476 One of the subtle lessons here for founder CEOs: you light a fuse on your own job as soon as you hire the first VP of Sales.

]]> By: Naveen JP http://steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3/#comment-1463 Wed, 09 Sep 2009 09:47:31 +0000 http://steveblank.com/?p=3578#comment-1463 I could imagine a few cartoons enhancing the satire :) .

Sometimes you go so much ahead with a plan, the mind simply rejects input that would imply that most parts of the plan needs re-work. I think Customer Development (iterative model) helps by putting a strong thought in the mind (at a very early stage) that you could be wrong unless the customer agrees; this helps the mind to be more receptive.

]]> By: David Binetti http://steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3/#comment-1462 Wed, 09 Sep 2009 07:20:41 +0000 http://steveblank.com/?p=3578#comment-1462 I must have read this more than a dozen times in 4SE and I *still* laugh out loud when I see it. Absolutely priceless. (Well, it used to be $29.95 on Cafepress, but is now literally priceless since the copyright owner put it on his blog.)

Just had a conversation today with a student taking Steve’s class. His quote, “It’s amazing how you see your entire business experience in a different light once you view it in a CD-context. Everything I worried about seems utterly ridiculous now.” Ah yes, another convert…

]]> By: Charles Alfred http://steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3/#comment-1458 Tue, 08 Sep 2009 08:40:19 +0000 http://steveblank.com/?p=3578#comment-1458 Great post!!
Thanks for sharing.

]]> By: links for 2009-09-07 « Blarney Fellow http://steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3/#comment-1456 Tue, 08 Sep 2009 01:10:27 +0000 http://steveblank.com/?p=3578#comment-1456 [...] The Customer Development Manifesto: The Startup Death Spiral (part 3) « Steve Blank (tags: customer-development startup) Possibly related posts: (automatically generated)links for 2009-09-01links for 2009-08-13links for 2009-07-11Categories and Tags [...]

]]> By: Twitter Trackbacks for The Customer Development Manifesto: The Startup Death Spiral (part 3) « Steve Blank [steveblank.com] on Topsy.com http://steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3/#comment-1455 Mon, 07 Sep 2009 20:25:32 +0000 http://steveblank.com/?p=3578#comment-1455 [...] The Customer Development Manifesto: The Startup Death Spiral (part 3) « Steve Blank steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3 – view page – cached #Steve Blank RSS Feed Steve Blank » The Customer Development Manifesto: The Startup Death Spiral (part 3) Comments Feed Steve Blank Retirement and Redemption The Customer Development Manifesto: Reasons for the Revolution (part 2) — From the page [...]

]]> By: Customer Development Manifesto « Raja Jasti’s Blog - Renaissance Thinking http://steveblank.com/2009/09/07/the-customer-development-manifesto-the-death-spiral-part-3/#comment-1454 Mon, 07 Sep 2009 20:24:31 +0000 http://steveblank.com/?p=3578#comment-1454 [...] Blank, an ardent advocate of customer development process, writes about the pitfalls of the traditional product development process and how it can lead to a death [...]

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