I wrote this “Going to Trade Shows Like it Matters” memo as a board member after I saw our company at a trade show. Part 1 of this post offered some suggestions on going to trade shows to generate awareness. This post offers suggestions if you are going to a trade show to generate leads. [...]
Filed under: Customer Development, Marketing | Tagged: Customer Development, Early Stage Startup, Entrepreneurs, Steve Blank, Tips for Startups | 7 Comments »


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