I was lucky to have been standing in the right place when video became part of the Macintosh. And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. 74HGZA3MZ6SV Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime, [...]
Filed under: Customer Development, Marketing, SuperMac, Technology | Tagged: Steve Blank, SuperMac | 18 Comments »
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