Comments on: SuperMac War Story 9: Sales, Not Awards http://steveblank.com/2009/04/30/1605/ Entrepreneurship and Conservation Mon, 06 Sep 2010 17:00:29 +0000 hourly 1 http://wordpress.com/ By: Miguel Cavalcanti http://steveblank.com/2009/04/30/1605/#comment-411 Miguel Cavalcanti Tue, 19 May 2009 03:12:30 +0000 http://steveblank.com/2009/04/30/1605/#comment-411 Hello Steve, great pst, tks for sharing your knowledge. I´m reading (and enjoying a lot) your book "the 4 steps...". Best, Miguel Cavalcanti, from Brazil Hello Steve, great pst, tks for sharing your knowledge.

I´m reading (and enjoying a lot) your book “the 4 steps…”.

Best, Miguel Cavalcanti, from Brazil

]]> By: Niall Smart http://steveblank.com/2009/04/30/1605/#comment-277 Niall Smart Sat, 02 May 2009 07:20:34 +0000 http://steveblank.com/2009/04/30/1605/#comment-277 Great story – your point about snazzy design vs. actual impact is still relevant in the context of spending money on outsourced web graphic design. On the surface, it might seem difficult to quantify the value of good design – however, as per your article, I don't see any reason why contracts with designers wouldn't be structured in such a way that target conversion rates, bounce rates, and other metrics would drive the compensation level. Great story – your point about snazzy design vs. actual impact is still relevant in the context of spending money on outsourced web graphic design. On the surface, it might seem difficult to quantify the value of good design – however, as per your article, I don’t see any reason why contracts with designers wouldn’t be structured in such a way that target conversion rates, bounce rates, and other metrics would drive the compensation level.

]]> By: Bill Allred http://steveblank.com/2009/04/30/1605/#comment-275 Bill Allred Fri, 01 May 2009 17:46:25 +0000 http://steveblank.com/2009/04/30/1605/#comment-275 This is a really common pitfall. If you look at the top 3 online retailers by conversion rate, none of these are award-winning designs : www.schwans.com www.ftd.com www.proflowers.com However, they convert ~25% of visitors to customers. That's 10x what many websites convert. As your story demonstrates, this is easily testable, so no excuse for not improving purchase rate. This is a really common pitfall. If you look at the top 3 online retailers by conversion rate, none of these are award-winning designs :

http://www.schwans.com
http://www.ftd.com
http://www.proflowers.com

However, they convert ~25% of visitors to customers. That’s 10x what many websites convert. As your story demonstrates, this is easily testable, so no excuse for not improving purchase rate.

]]> By: Dmitriy http://steveblank.com/2009/04/30/1605/#comment-274 Dmitriy Fri, 01 May 2009 08:02:50 +0000 http://steveblank.com/2009/04/30/1605/#comment-274 When I read your post I thought not about “websites” or “social media”, but “landing pages” as the most relevant online/DM comparable. As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design. When I read your post I thought not about “websites” or “social media”, but “landing pages” as the most relevant online/DM comparable.

As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design.

]]> By: Nivi http://steveblank.com/2009/04/30/1605/#comment-267 Nivi Thu, 30 Apr 2009 20:49:15 +0000 http://steveblank.com/2009/04/30/1605/#comment-267 Reminds me of this post by Bill Flagg: "Direct marketers produce ugly, cheesy, long-winded stuff that CONVERT better." http://billflagg.blogspot.com/2009/04/better-converting-websites-marketing.html Reminds me of this post by Bill Flagg: “Direct marketers produce ugly, cheesy, long-winded stuff that CONVERT better.”

http://billflagg.blogspot.com/2009/04/better-converting-websites-marketing.html

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