I was visiting a friend whose company teaches executives how to communicate effectively. He had just filmed the second of a series of videos called, Speaking to the Big Dogs: How mid-level managers can communicate effectively with C-level executives (CEO, VP’s, General Managers, etc.) As we were plotting marketing strategy, I mentioned that the phrase “Speaking to the Big [...]
Filed under: Customer Development, Marketing, Technology | Tagged: Startups, Steve Blank, Tips for Startups | 12 Comments »
