Comments on: SuperMac War Story 5: Strategy versus Relentless Tactical Execution — the Potrero Benchmarks

By: Carmel

Carmel — Wed, 11 Nov 2009 12:27:34 +0000

You make it seem so easy, so obvious! Thanks for sharing!

By: SuperMac War Story 9: Sales, Not Awards « Steve Blank

SuperMac War Story 9: Sales, Not Awards « Steve Blank — Thu, 30 Apr 2009 12:02:54 +0000

[...] there were words of encouragement on the package. So we started putting stickers on the packaging every time we’d win an award. People would go, “Oh, this one won the “best of MacUser Magazine benchmark” [...]

By: SuperMac War Story 6: Building The Killer Team – Mission, Intent and Values « Steve Blank

Thu, 09 Apr 2009 12:02:53 +0000

[...] press and use it to generate end user demand and then drive that demand into our sales channel. (The Potrero benchmark strategy was one component of this creating end user demand through PR.) We were constantly creating metrics [...]

By: Maurice Karnaugh

Maurice Karnaugh — Wed, 08 Apr 2009 01:28:19 +0000

A good story and a well executed job. I have been suspicious of magazines since the Chevrolet Vega became the Motor Trend Car of the Year in 1971. I bought one for Linn and she has never forgotten that . I’ll email a brief review of it.

By: Jeff Widman

Jeff Widman — Thu, 02 Apr 2009 21:08:04 +0000

“I just want to do strategy…”

Thx–I said this in a startup interview not long ago… and I really don’t think it’s true. I do want strategy plus clever tactics plus relentless plugging away to make it happen. I’ll definitely be more careful next time with my words…

By: Brant Cooper

Brant Cooper — Thu, 02 Apr 2009 17:05:05 +0000

When we found a subset of the tests on which we did worse than our competition, we … hmm, somehow that never happened. The numbers were in. We won. Overwhelmingly. (What a surprise.)

Go ahead and spill the beans! Did you merely not include tests where you lost or were tests rigged so you couldn’t lose?

By: Dave Goulden

Dave Goulden — Thu, 02 Apr 2009 16:55:09 +0000

Thanks for the great stories!

It’s certainly been my experience that having the whole company focused on what’s needed to win is critical.

I’m curious, how many employees did SuperMac have at that time and what was your approach to educating the company?

By: Strategy versus Relentless Tactical Execution « Yet Another VC Blog

Strategy versus Relentless Tactical Execution « Yet Another VC Blog — Thu, 02 Apr 2009 13:19:36 +0000

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