A comment left on the previous post made me realize that it was time to discuss a subject I was going to save for latter – ethics. While the story about the Potereo benchmarks was about relentless execution, its glib description of designing the benchmarks could be read as we cheated. Given we consciously worked hard not [...]
Filed under: Customer Development, SuperMac, Technology | Tagged: Steve Blank, Startups | 6 Comments »
A few months into my tenure as the VP of Marketing, we now understood who our customers were. We had thought really hard about “market type” and decided to reposition the company from a technology provider to a solutions provider. Now we needed to put the tactical programs in place to make this repositioning strategy [...]
Filed under: Customer Development, Marketing, SuperMac | Tagged: Steve Blank | 8 Comments »
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