Comments on: SuperMac War Story 4: Repositioning SuperMac – “Market Type” at Work

By: Quora

Quora — Mon, 22 Aug 2011 05:50:12 +0000

Can customer segment awareness determine ‘Market Type’ within Steve Blank’s model?…

Short answer is yes, it’s still a New Market. Just because two companies are struggling in a market where customers don’t know or understand their product concept it doesn’t make it an existing market. (It does prove the axiom misery loves company.)…

By: The Billy Mays method for picking startups - Venture Hacks

The Billy Mays method for picking startups - Venture Hacks — Wed, 30 Dec 2009 18:42:10 +0000

[...] testimonials, and products that really work — that anyone can use. (You can also take the opposite approach on the “products that anyone can use” [...]

By: My daily readings 09/11/2009 « Strange Kite

My daily readings 09/11/2009 « Strange Kite — Fri, 11 Sep 2009 11:35:30 +0000

[...] has changed the positioning of the iPod Touch twice. First, it was a multitouch iPod. Then it was a “game machine”. Now [...]

By: Steve Jobs does customer development - Venture Hacks

Steve Jobs does customer development - Venture Hacks — Thu, 10 Sep 2009 17:44:17 +0000

[...] has changed the positioning of the iPod Touch twice. First, it was a multitouch iPod. Then it was a “game machine”. [...]

By: Cinching sales with sports scores | TechDozer.Com

Cinching sales with sports scores | TechDozer.Com — Wed, 01 Jul 2009 15:00:29 +0000

[...] Type and Sales Teams Startups fall into four Types of Markets. You need to hire the right type of sales people for the type of [...]

By: Cinching sales with sports scores | UpOff.com

Cinching sales with sports scores | UpOff.com — Wed, 01 Jul 2009 14:55:13 +0000

[...] Type and Sales Teams Startups fall into four Types of Markets. You need to hire the right type of sales people for the type of [...]

By: Convergent Technologies: War Story 1 – Selling with Sports Scores « Steve Blank

Thu, 25 Jun 2009 13:02:14 +0000

[...] Type and Sales Teams If you remember from a previous post, startups fall into four Types of Markets. You need to hire the right type of sales people for the type of [...]

By: SuperMac War Story 5: Strategy versus Relentless Tactical Execution — the Potrero Benchmarks « Steve Blank

Sun, 21 Jun 2009 06:12:40 +0000

[...] VP of Marketing, we now understood who our customers were. We had thought really hard about “market type” and decided to reposition the company from a technology provider to a solutions provider. Now we [...]

By: The REAL reason that people matter « billallred.net

The REAL reason that people matter « billallred.net — Sat, 11 Apr 2009 23:59:42 +0000

[...] most (interesting) startups you’re either doing something completely new or you’re resegmenting an existing market. What you are not doing is competing in a known market on a known basis of [...]

By: Calvin Chin

Calvin Chin — Sat, 04 Apr 2009 09:43:19 +0000

Mahmoud,

Here’s a second on the electronic version, but per Steve’s tip, I just bought it from Cafe Press and it only cost $6 to send it to me here in China.

Hope it gets here quick and in one piece!

Calvin

By: Daily Links #47 | CloudKnow

Daily Links #47 | CloudKnow — Sat, 28 Mar 2009 16:05:31 +0000

[...] Steve Blank has started a blog. Add this to your must read list. Steve is going to write about customer development and execution aspects of the business — maybe more stories than I ever wanted [...]

By: steveblank

steveblank — Sat, 28 Mar 2009 07:27:59 +0000

Denis,
Over time the blogs tagged under the “customer development” category will build up a narrative of illustrative stories of how customer development evolved in practice. Very much in addition to the text.

By: steveblank

steveblank — Sat, 28 Mar 2009 07:24:37 +0000

Mahmoud,
Thanks for the suggestion. In the mean time a less expensive version that ships worldwide is at http://www.cafepress.com/kandsranch

By: mahmoud

mahmoud — Sat, 28 Mar 2009 01:53:03 +0000

Steve,

I want to buy your book but its not available on amazon.ca and it would be outrageously expensive to order it from amazon.com. Would you sell an ebook version on this site for all the rest of us trying to incorporate your model in our startups?

That was a piece of customer feedback right there for u

By: Denis

Denis — Fri, 27 Mar 2009 19:05:27 +0000

Steve, is this blog in addition to the book or instead of it?

What part of this blog should I read if I am also reading the book?

Thanks.

By: Prakash S

Prakash S — Fri, 27 Mar 2009 18:40:29 +0000

can’t wait! thanks

By: steveblank

steveblank — Fri, 27 Mar 2009 02:51:12 +0000

Prakash, hold on to your seat because you’ll be getting more execution stories than you ever wanted. For now they’ll come out on Thursday’s with the “Secret History” posts on Monday’s.

steve

By: Prakash S

Prakash S — Fri, 27 Mar 2009 01:32:34 +0000

Steve,

Could you please write about the execution aspects of the business either with relation to SuperMac or in general (even better).

Thanks!

By: Knowtu » links for 2009-03-26

Knowtu » links for 2009-03-26 — Fri, 27 Mar 2009 01:02:36 +0000

[...] SuperMac War Story 4: Repositioning SuperMac – Market Type at Work « Steve Blank (tags: strategy) [...]

By: Dave Goulden

Dave Goulden — Thu, 26 Mar 2009 23:04:04 +0000

I love the redefinition of the market. I am starting to execute an eerily similar approach in the Big Data analytics market.

Instead of focusing on “technical specs” like the rest of the category, we are redefining to Information Delivery as the category with time/cost to Actionable Info as the metric, which is something we can compete on very well.