With insight into our customers, the first part of our strategy was to understand what kind of positioning problem we had. Was SuperMac attempting to introduce radically new products and create a new market? No, not really. 74HGZA3MZ6SV Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? [...]
Filed under: Customer Development, Market Types, Marketing, SuperMac | Tagged: Steve Blank | 21 Comments »
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