After my first month we knew a lot, we knew more about our customers than anyone in the company. In this one month we had learned more about desktop publishing on the Mac than any one of our competitors. Now the question was what to do with it. First I need to make sure what [...]
Filed under: Customer Development, Marketing, SuperMac | Tagged: Steve Blank | 12 Comments »
A week before I started I got inkling of really how deep I was in. While I was waiting in the lobby to pick up my offer letter, the head of marketing communications (who was to be one of my direct reports) came up to me as I held my just signed employment agreement. She [...]
Filed under: Customer Development, Marketing, SuperMac | Tagged: Customer Discovery, Customer Validation, Steve Blank | 8 Comments »
After leaving Ardent (a supercomputer company I’ll blog about later) in 1988, I consulted for Pixar when they were still in San Rafael and were a hardware company trying to make software and commercials. While I was consulting for them, I got a call from a recruiter for a company called SuperMac, which made add-on products [...]
Filed under: SuperMac | Tagged: Early Stage Startup, Steve Blank | Leave a Comment »
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